• by Mark Walsh  @markfwal, December 9, 2011

The iPhone 4S continues to be the most buzzed about smartphone online into the holiday season, according to new findings from NM Incite, a Nielsen/McKinsey company. The latest iPhone model has been the most frequently mentioned device in terms of online buzz on blogs, message boards/groups, Twitter and Facebook, and online news posts, capturing 40% of smartphone buzz from July through December 2011. It was introduced in October.

More broadly, all iPhone models together accounted for nearly two-thirds of online chatter about smartphones leading up to the holidays. Android was second with 23%, followed by BlackBerry, getting 10%. Android buzz was propelled by the Samsung Galaxy Nexus, Droid Bionic, and HTC Evo series phones, while RIM got a boost from the BlackBerry Bold.