• April 28, 2003

Billboard and Telemundo are marking the 5th anniversary of their joint production and broadcast of the Billboard Latin Music Awards, which will take place May 8 at the Miami Arena and will be broadcast at 7 p.m. May 11.

What began as a two-hour show has now become a five-hour, multimillion dollar production. The special begins with a one-hour red carpet pre-show, followed by the three-hour awards show and a one-hour special featuring the after party Billboard: La Fiesta.

Ratings have grown from 702,000 in its first year to become Telemundo's highest-rated music special, delivering 1.8 million viewers last year. The roster of advertisers has also increased to Burger King, Colgate-Palmolive, Heineken, American Airlines, Kraft/General Foods, Garnier, L'Oreal, Daimler Chrysler, Sears and Southwest Airlines.