food

McCormick Offering Facebook Holiday Apps

  • December 9, 2011

McCormick has launched two holiday Facebook apps -- one for cookies, the other for holiday menu planning.

Facebook.com/McCormickSpice is now featuring a "Big Cookie Share" app that lets fans customize a cookie recipe from McCormick Kitchens. Users receive a virtual e-cookie and personalized holiday message, with their recipe, that they can share with friends.

Users of the app can also get homemade cookie tips from McCormick spokesperson Kim Ima, owner of The Treats Truck, a mobile bakery serving New York City.

The second app, "The Merry Menu Planner," offers holiday hosts the ability to select a meal category (such as brunch, cocktail party or dinner), choose from the menus provided, and let guests choose their favorites (a "foolproof way to choose a winning menu," says McCormick).

The apps are part of current integrated marketing campaigns for McCormick led by R/GA for digital and social media, Weber Shandwick for public relations and the Sawtooth Group for advertising.

Next story loading loading..