Around the Net
How To Improve Bing Match Type Bids
- Marketing Insights, Monday, December 12, 2011 11:21 AM
Match type bids in Google and Bing differ. So, Mickey Nguyen takes us through the differences in cascade bidding for Bing's Match types. Apparently, it's not uncommon for marketers to set broad-match bids, and fail to set an explicit bid for the phrase and exact, which causes all match types to have the same exact bid. Nguyen provides an example and tells us how to tweak the process in adCenter to make it work on Bing and Yahoo, similar to the way match types work in Google AdWords.
