AOL has launched a special promotion surrounding Warner Bros. Pictures' "The Matrix Reloaded." This is an AOL-exclusive "Red Carpet" sweepstakes for one member to win a trip to LA to attend the Matrix
premiere and be on the red carpet as a press photographer to capture the event. The winner's photos will be posted in an online Photo Album so the AOL community can enjoy them, along with an
associated poll for members to choose their favorite picture. The winning photo will be featured on AOL Keyword: Matrix. There is also a Broadband element which will involve filming the winner's
experience prepping for and attending the red carpet to serve as a diary documenting their experience. The promotion was handled internally.