ABC Ups 3 Ad Sales Execs

ABC has promoted three executives to senior vice president -- Doug Hochstadt, David Mayber and Tom Watson -- as part of a restructuring of its advertising sales operations.

As part of this effort, longtime senior executive Michael Rubin is retiring. Rubin, after a 40-year run, is leaving as senior vice president/GM of the Central sales division.  Based in Chicago, the division covers 18 Midwestern and Southern states.

Mayber is taking his place. He had been director of prime-time sales for ABC’s Central division since 2010. Six years before, he had been manager of sales for daytime/late night for ABC and had responsibility for cable network SOAPnet.

Tom Watson, formerly vice president of prime-time sales for ABC in New York, will be senior vice president/team leader, heading the sales team for media agencies OMD, PHD, and Horizon Media. Watson will report to Geri Wang, president of ABC Sales.

Before ABC, Watson was executive director, corporate sponsorships and marketing, for WNET/Thirteen in New York from 2008 to 2010, as well as having been a senior sales executive at MTV's Logo network.

Doug Hochstadt, vice president of prime-time proposals and planning and late night sales, will be senior vice president of planning and proposals, and will continue to report to Debbie Richman, senior vice president of prime-time sales. Previously, Hochstadt was senior vice president and director of the Coca-Cola agency of record at Universal McCann.

Additionally, Marco Forte has been promoted to vice president of prime-time sales from senior account executive of prime-time sales. He will be the main sales contact for media agency OMD, reporting to Watson.



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