• December 14, 2011

The National Basketball Association (NBA) and Sprint have signed a multi-year marketing partnership that will make Sprint the Official Wireless Service Partner of the NBA. 

The wireless brand will be at marquee league events, television and digital platforms, and will have customized NBA mobile content for its customers. 

Sprint will also unveil a marketing campaign to support the partnership with broadcast and digital elements touting Sprint’s Unlimited data plan, and the company will be presenting partner of digital promotion for Christmas Day games and will also be the presenting partner of the NBA All-Star Balloting program, which allows fans globally to vote to determine the starters for the NBA All-Star Game. 

It will also be the title partner of the NBA All-Star Celebrity Game and the NBA All-Star Pre-Game Concert, held prior to the NBA All-Star Game. Sprint will be an associate partner of NBA All-Star Jam Session, and the presenting partner of the NBA All-Star E-Recycling event, an electronic waste collection and recycling event. In addition to Sprint's involvement with NBA All-Star activities, it will also be an associate partner of the NBA Draft and the presenting partner of NBA Green Week. 

In addition to the above, the partnership involves a new custom app called “Sprint NBA Mobile” that has in-game and post-game video highlights, news, scores, stats, live home and away radio broadcasts, and direct access to live ESPN NBA Games via Sprint TV’s ESPN Channel. 

The “Sprint NBA Mobile” app can be had on Sprint Android phone customers by the tip-off of the season and will be offered at no additional cost with unlimited usage with an Everything Data Plan. The “Sprint NBA Mobile” app will also be updated with additional elements over the course of the season. 

There will also be an NBA League Pass Mobile available through the Sprint NBA Mobile app at an exclusive 20% discount off the subscription fee for Sprint customers only. The offering gives up to 40 out-of-market games per week.   

Also as part of this partnership, Sprint's Boost Mobile recently became the first marquee partner of the WNBA and the league’s Official Wireless Service Partner. As the marquee partner of the WNBA, Boost Mobile is has the biggest sponsorship platform for the league. Boost gets featured on the front of the game jerseys throughout the league, marking the first time the WNBA has had a league partner with jersey branding with multiple WNBA teams throughout the season other than adidas, the league's official outfitter.   

Boost Mobile is also now the Official Wireless Service Partner for the NBA D-League. Boost Mobile this year was the presenting partner of the Boost Mobile NBA D-League National Tryouts that took place in Chicago, Louisville, and L.A. A total of 18 players, out of several hundred who had participated in the Boost Mobile NBA D-League National Tryouts