Telemundo Study Surveys Hispanic Market

  • April 21, 2003
Telemundo announced Monday the publication of Snapshots of the U.S. Hispanic Market, a report that compares Hispanic and non-Hispanic demographic trends, product category values and broad economic forecasts. The study was developed by Global Insight Inc. The network said the report indicates the current, growing health of the U.S. Hispanic consumer market as compared by total population and economy that is experiencing negative to flat growth. It examines population growth, economic power and the dynamics in 10 of the most important product categories with current values and projections to 2020. The report will be presented this week. "The power of Telemundo is firmly rooted in the value of the Hispanic consumer. This Snapshots report helps us, our partner agencies, and advertisers better understand market dynamics and projected growth in key categories," said Steve Mandala, EVP of Telemundo.
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