• SEOmoz, Friday, December 16, 2011 2:33 PM

Rand Fishkin details how to optimize on-page content, presenting five advanced tactics that take marketers beyond the basics of traditional page optimization. His intention is to get marketers thinking about phrases on a page and how they relate to one another, and the best ways to develop content that makes site visitors want to come back repeatedly because they can quickly find needed content. Fishkin shows marketers how thinking about more than title tag optimization helps produce "intelligent content" that, in turn, produces better search query ranking.

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