It appears that Google and Microsoft have won the victory over the war against content farms after New Scientist asked computer scientist Richard McCreadie took a look "at the issue." Testing Google's and Microsoft's success, McCreadie ran 50 search queries known as targets of content farmers. Then he paid people to examine the results for links to low-quality sites, defined as "uninformative sites whose primary function appears to be displaying adverts." Jim Giles and Ferris Jabr detail the findings.