Around the Net

Popeyes Eyes New Global Brand Officer

AFC Enterprises has promoted Richard Lynch from chief marketing officer to chief global brand officer at its Popeyes Louisiana Kitchen subsidiary.

Lynch said his new role is “making sure that the message and the menu and the positioning is consistent around the globe.” He also is responsible for all internal and external company communications. As chief marketing officer, Lynch led a rebranding that began in 2008.

The marketing strategy has included a robust new product pipeline, including last year’s Wicked Chick’n, which it sold with a miniature bottle of Louisiana hot sauce. It followed that with Rip’n Chick’n and Dip’n Chick’n, as well as butterfly shrimp and other limited-time offers that Lynch said both drove traffic and reinforced Popeyes’ brand distinctiveness.

advertisement

advertisement

Read the whole story at Nation's Restaurant News »

Next story loading loading..