New York Life Selects Euro RSCG N.Y. As AOR

  • December 20, 2011

Mutual life insurance company New York Life has selected Euro RSCG New York as agency of record.

The selection follows a review process that began in October 2011, narrowing a list of more than 20 agencies to three finalists that made creative presentations.

In addition to Euro RSCG New York, TBWA\Chiat\Day and Carmichael Lynch emerged as finalists in the review in November. Euro RSCG New York will serve as lead creative agency, replacing Taxi, which held the account since 2007.--Tanya Irwin

Next story loading loading..