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Retailers Stock For Regional Faves

  • USA Today, Friday, December 23, 2011 10:15 AM

Kids in the South get more trampolines this holiday season than people elsewhere. They were among the top 10 products purchased by customers in the southern region of the country through home goods website Wayfair on Cyber Monday this year, according to data from Wayfair.  Indeed, retailers are offering products with a regional strategy, basing distribution strategy on regional trends.

 This holiday season has set sales records, and forecasts predict December sales will see a 3.6% increase, up from 3.2% from last year, according to data from Retail Metrics. Wayfair saw a record-breaking $4 million in sales on Cyber Monday and the online shopping heyday total rang in at a 33% sales increase over last year, according to IBM Smarter Commerce.

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