Rand Fishkin continues the holiday spirit with this year's special edition of Whitebeard, not "board," Friday. He serves up eight tips that will encourage marketers to get into the holiday spirit -- eight things that marketers can give away that can help earn links and mentions. He combines holiday symbols of both Christmas and Hanukkah to emphasize the idea behind the post. Fishkin originally started with 12 things to give away for the holidays, but reduced the number to eight because the tips would not all fit on the whiteboard.