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Analytics To Watch In 2012

When it comes to analytics, what were the top trends for 2011? Garry Przyklenk gives us some insight into the top topics, such as online and offline data integration, social media analysis, and mobile analytics. The news led Adobe to acquire Omniture and then launch SiteCatalyst 15, and bought Radian6. The increase in investments across analytics will flourish in 2012. Przyklenk throws a few stats on the table and points to an eConsultancy report that puts the worth of the Web analytics market at about £104 million, which Przyklenk estimates somewhere around $4 billion globally.

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