• NRF.com, Thursday, December 29, 2011 10:32 AM

According to NRF’s 2011 Holiday Returns Survey, 61.9% of holiday shoppers say they provide a gift receipt most or some of the time, the highest percent in the survey’s history. The survey also found more people are paying attention to and agreeing with retailers’ return policies as nine in 10 Americans (90.1%) say they find stores’ return policies to be fair, up from 88.4% last year.

“Gift givers would rather their loved ones enjoy and make the most out of their gift than feel guilty for returning it, and providing a gift receipt guarantees a seamless and efficient return process,” said NRF President and CEO Matthew Shay. “As shoppers flood the stores the week after Christmas, retailers will make sure to provide extra staff and customer service to ensure their holiday shopping experience is one that will bring them back again and again.” About 65% of holiday shoppers say they didn’t return a single gift last holiday season.

Read the whole story at NRF.com »