Washingtonpost.com's Record Traffic

  • April 24, 2003
Following The Washington Post Company's quarterly earnings announcement, washingtonpost.com today reported that it saw record traffic during the first quarter of 2003.washingtonpost.com's site page views increased 41% between January and March of this year. March of 2003 now represents the second-highest traffic month in washingtonpost.com history, just short of the traffic levels reached in September 2001, and outpacing October 2002's traffic spike due to the Washington area sniper shootings. According to Nielsen//NetRatings, washingtonpost.com attracted 7.1 million unique visitors in March. The site ranks second among individual newspaper sites, and is the fourth most visited all-news site behind MSNBC.com, CNN.com and nytimes.com. washingtonpost.com was one of the few online news sites to send a multimedia reporter to the Iraq war zone. From the start of the war, video journalist Travis Fox has been sending back powerful video and audio reports and photos. Fox's images are one of the reasons that, between January and March of 2003, washingtonpost.com saw a 164% increase in page views to its multimedia offerings. During this period, high traffic to the site's multimedia features was also driven by the Columbia crash.

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