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Financial Services Needs Paid Search, Too
- Search Engine Watch, Wednesday, January 4, 2012 11:51 AM
Jason Tabeling tells us about four paid-search trends to support financial services in 2012, but the advice should come as tips to help marketers across a variety of industries. Marketers should keep an eye out for ways to watch their cost per application as well as to look for profitable, high-quality customers who remain open to other products. Tabeling provides an interesting example: Since 2004, searches for "good credit loan" continue to increase, yet only 1 in 10 paid-search ads address credit in their ad copy.
This message says that Jason Trabeling told about 4 paid-search trends to support financial services.One of the advices is that marketers should look for profitable and high-quality customers.He noticed, that since 2004 searches for "good credit loan" continue to increase.It shows that lending service and payday loans payday loans online become more popular with every day.