Around the Net
Return Of The Long-Form Super Bowl Ad?
- Advertising Age, Wednesday, January 4, 2012 2:05 PM
A "handful" of Super Bowl sponsors "have bought time for commercials longer than the standard 30 seconds," perhaps signaling a return to more "so-called spectacular advertising -- commercials so attention-grabbing and cinematic that they could stop a roomful of partying viewers in their tracks," writes Brian Steinberg.
So far only Volkswagon has reported it will be running a 60-second ad, though.
