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Analyst: Watch Out For Windows Phone

  • Forbes, Friday, January 6, 2012 1:34 PM

A punch line until now, could Windows Phone finally earn some respect in 2012? Not only that, but the platform is set to become the third-most-popular smartphone platform this year, according to Credit Suisse analyst Kulbinder Garcha. The prediction came in the context of Garcha raising his rating on Nokia from Underperform to Outperform, and based partially on a survey of 27 executives at global carriers, which found them "widely supportive" of Windows Phone 7 and Nokia in general.

"We found that 85% of carrier respondents believe that there is a need for a third ecosystem, with 77% noting that it will be Windows Phone/Nokia,” Garcha, as reported by Forbes. “Our survey also showed that both subsidy and volume share is expected to be markedly higher for Windows Phone over the next 12 months." Additionally, Garcha stated that lower-priced Nokia Windows Phone 7 devices, along with carrier support, and the quality of the Windows Phone platform will drive growth in 2012.

"We believe that Nokia can command a 13% market share within smartphones driven by Windows Phone platform.” Microsoft and its partners are expected to spend hundreds of millions of dollars marketing and advertising Windows Phone 7.

 

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