Around the Net
Paid-Search Campaigns, The Biggest Mistake
- PPC Hero, Monday, January 9, 2012 12:22 PM
Rob Boyd writes about the biggest mistake paid-search experts can make. Sometimes it's not what experts should do, but rather what they shouldn't, he tells us. Do test -- and don't forget the nuances, he suggests, because by not thinking through the potential outcome of changes, search experts run the risk of "heading down the rabbit hole." Boyd offers up advice for keeping projects in check.
