Analytics Firm Receives Patent For Optimizing 'Off-Line' Ad Campaigns

  • January 9, 2012

San Diego-based Analog Analytics this morning said it received a U.S. patent for a "System and Method for Real-Time Management and Optimization of Off-Line Advertising Campaigns."

The company said the technology in the patent "relates to integrating online and off-line advertising campaigns through mobile and other devices and makes it possible to promote campaigns and analyze their performance using one centralized system. With accountable online and off-line advertising, customer response can be tracked and campaigns optimized using one integrated online and off-line methodology. Analog Analytics now has patented technology backing our ability to deliver any ad, anytime, anywhere, in any media from one software platform."

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