1-800-Dentist Amps Web Optimization Efforts

January 9, 2012

1-800-Dentist has chosen SiteSpect, Inc, as its multivariate testing and behavioral targeting platform.

Used by more than 6.5 million people every year, 1-800-Dentist serves all 50 states. The company plans to leverage SiteSpect’s multivariate testing and behavioral targeting to provide deep statistical data on every component of its web site in order to provide customers with a better site experience and increase conversions.

With SiteSpect's approach to multivariate testing, 1-800-Dentist will be able to determine what content will have the greatest impact on visitors' behavior. SiteSpect optimizes a site's effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links and buttons, as well as various creative approaches and conversion funnels.

No changes are made to the actual website while it is being tested. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests, allowing clients such as 1-800-Dentist to focus on achieving their web site optimization goals while saving time and resources.--Tanya Irwin

advertising, health, marketing, seo, web sites

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