Around the Net
Advertisers Need Speed
- Google Blog, Wednesday, January 11, 2012 4:49 PM
Latency continues to become a real concern for content providers and advertisers as file sizes increase and ads take on a more complex structure. As Google puts it, "nanoseconds matter." It's not only about returning real-time search results, but rather the time it takes landing pages and display ads to serve up or video ads to run without having to buffer. This instant access to information across the Internet requires speed, so Google SVP of Engineering Urs Holzle explains, sharing the company's efforts to speed up the Internet and the ability to gain access to content.
