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ABC To Debut New Series In Movie Theaters

In what is presumably a first, ABC will debut two full episodes of its new series “The River” in movie theaters later this month – first in Los Angeles, then in New York, Philadelphia, and Austin, Texas cinemas.  The official TV premiere will be Feb. 7.

“We love the idea and we think that the benefits of making the show available to more viewers outweigh the impact it might have on ratings for the show,” Paul Lee, president of ABC Entertainment, told critics at the Television Critics Association press tour.

Read the whole story at Bloomberg Businessweek »

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