ABC Promotes 'River' In Movie Theaters

  • January 11, 2012

ABC network will promote its new series “The River” by showing two full episodes in movie theaters, starting in Los Angeles on Jan. 18, reports Bloomberg Businessweek.  Later this month, the episodes will appear in cinemas in New York, Philadelphia and Austin, Texas. The effort is to lift ratings for the second-place network.  ABC showed full episodes of "Modern Family" on the network's site, where initial numbers exceeded expectations.

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