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Paid-Search Ad Testing: A Never-Ending Story

  • PPC Hero, Thursday, January 12, 2012 12:31 PM

In an effort to make paid-search ad testing a little easier, Sarah takes us through the implementation of ad tests. She tells us how to identify one element to test, offers effective ways to upload new and old ads, and provides tips on why it's important to wait for the ad to collect data. After identifying the success or failure of an ad, it's crucial to research and identify how the company's competitor ads perform.

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