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SEO: The Value Of Link Building

  • SEOmoz, Monday, January 16, 2012 10:25 AM

Google doesn't view building new links on old pages the same as building new links on new pages. So Cyrus Shepard serves up three strategies to help search experts maximize the value of new links on all types of pages. Shepard discusses factors that make a difference, such as internal versus external links, authority and trust, position on a page and attributes versus text links. 

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