• Paid Content, Monday, January 16, 2012 3:36 PM

While marketers' interest in interactive TV advertising was slight last year and the year before, this could be the year it takes off -- especially with consumer electronics companies at CES last week announcing services that seemed to be "laying the groundwork for how advertising on connected TV platforms might work in the years ahead," writes Ingrid Lundgen.

She details some of the key players' announcements in the arena, including Samsung's Premium Interactive Advertising, "its very first ad initiative for its Smart TV platform."

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