Cadbury Pioneers Product Launch Using Google+

  • January 16, 2012

Cadbury used its social media profiles to launch its Dairy Milk Bubbly candy bar on Google+. This appears to be the first product launch to rely on this channel, reports econsultancy.

The brand announced the new product first on Google+, although that was quicky fllowed by Facebook and Twitter mentions. 

In addition, the bar's wrapper is Blippar-enabled, so that consumers can access extra content using the augmented reality app.  

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