BlackArrow Fills Out Tech, Ad Support Teams

  • January 17, 2012

Video-on-demand TV advertising developer BlackArrow this morning announced key hires, including the appointment of cable industry vet Joseph Matarese as CTO, Tricia Iboshi as senior vice president-client services and operations, and Dean McCormick as vice president-advertising solutions. Matarese was vice president and general manager of the On Demand Business unit of ARRIS Group. Iboshi was senior vice president-sales at KIT Digital. McCormick was co-founder of Mix Media.

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