• Brand-e.biz, Wednesday, January 18, 2012 10:22 AM

Dean Carignan, senior business director for Xbox Live Advertising for Microsoft EMEA says Xbox Live reaches 18-to-34 year-old males, but that it isn't just for gamers.

Last month, Microsoft announced the launch of an all-new Xbox 360 experience, introducing the next generation of television entertainment. For advertisers, it means more traditional TV content coming to the service and a lot more mainstream eyeballs to follow.

Xbox Live has 40 million active subscribers worldwide, many of whom are using the platform on traditional TV, but without multi-tasking.  Subscribers each spend almost 60 hours per month on the service, cumulatively logging 2.1 billion monthly hours.

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