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6 Steps To Growing A Social Media Audience By 4,488%

After a 12-week social media marketing campaign targeting moms, the brand's audience grew 4,488% -- gaining 7,899 more Facebook Likes and 1,035 more Twitter followers, up 620%. The campaign also generated 3,395 more email subscribers, and 67% of visitors to the campaign landing page on Facebook either filled out the entry form or clicked to "Like" the association. Adam Sutton explains the challenges and how The Sugar Association produced these results by finding the correct target audience.

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