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AdWords Increases Test Controls For Marketers

  • PPC Hero, Friday, January 20, 2012 12:56 PM

Tweaks made to the Desktop Editor in AdWords Campaign Experiments now enable marketers to set test parameters and apply them to a given campaign a little more easily. This helps marketers to optimize performance in a more controlled way, according to Kayla Kurtz. She takes us through the process of setting up an experiment, explaining how to set parameters and controls, defining changes, and supporting changes in Editor.

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