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NASCAR VP Marketing Talks Brands

NASCAR has 40 sponsors including Coors List, Craftsman Tools, Coca-Cola, Old Spice, Camping World and Bank of America. This year, TV viewership for its races is up 17%, and there has been a 33%-plus increase in attendance.

In this Q&A, Norris Scott, VP of partnership marketing for NASCAR, says intellectual property is still the main benefit of NASCAR sponsorship, "But partners want hospitality, and retail marketing,  as well as event marketing, online promotions and B-to-B. Without a doubt the majority of our partners are asking to see those in their official partnerships with us. We’re addressing these needs with a five-year plan," he says. Read on at link.

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