• Advertising Age, Friday, January 20, 2012 3:48 PM

Talk about planning ahead. CBS has "concluded business already for next year's [Super Bowl] with some advertisers," according to Tony Taranto, senior VP-NFL sales, who talked to Ad Age's Brian Steinberg.

The network was able to get the jump on next year's sales partly because it's not handling this year's business, which is all NBC's. "When you're the next guy up, the conversations start as early as possible with those you know are interested in the game and those you want to be interested in the game," is another Taranto quote.

And expect CBS to jack up prices as well, according to Jo Ann Ross, president-network sales for the CBS Television Network.

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