• by Joe Mandese  @mp_joemandese, January 24, 2012

Okay, so don’t expect that to be the title of a major motion picture near you anytime soon, but that’s exactly how CP+B’s Melissa Goodis described “the social network.”

Responding to a question by Social Media Insider Summit host and this morning’s opening panel moderator Cathy Taylor about when Facebook is “not recommended” for a brand campaign, Goodis said, “Facebook is a part of everything we do.”

She said the extent the agency utilizes Facebook varies with campaign and strategy from “a conversation calendar post” to “fan-grow tactics” to “full-blown initiative” but that absolutely nothing goes out the agency’s doors that doesn’t have Facebook attached to it.

That was not the universal view among the panelists. Among other things, MediaBrix CEO Ari Brandt said Facebook isn’t so hot when it comes to “b-to-b marketing,” say trying to reach “tax advisors” or other business marketing segments. A more logical choice, he implied, might be LinkedIn, or something else altogether.

“I don’t think Facebook is the go-to for everything,” he asserted, citing some of the “ascending” platforms that VivaKi’s Wiley noted earlier, like Pinterest, Tumblr and Instagram.

Sharethrough’s Dave Ford offered another scenario when Facebook is “not” recommended.

“Every once in a while we come across an advertiser that doesn’t have a Facebook page, and we can’t drive them anywhere,” Ford pointed out.