No matter the platform, Google this week said it will begin tracking consumers as they use every one of its services, from Google search and Google+ to Gmail and YouTube. As USAToday notes, the news follows Facebook’s plan to make Timeline and Open Graph part of its default user interface. “These new services chronologically assemble and make more easily accessible the preferences, acquaintances and activities of its 800 million members,” it writes.
Also of note, Alisdair Faulkner, chief product officer at security firm ThreatMetrix, says the changes will create new opportunities for cybercrooks. Google and Facebook “are essentially indexing more and more private information and, in doing so, serving it up on a platter to cybercriminals," he tells USA Today.