• Marketing Week UK, Thursday, January 26, 2012 9:38 AM

P&G is launching 1 Like = 1 Day, a Facebook campaign to drive awareness of its global safe drinking water initiative. Under the campaign, P&G has pledged to provide one day of clean drinking water for children in developing nations for every Facebook Like. P&G will also share stories, photos, and videos from the field so that consumers can see how it works with humanitarian, NGO, and emergency relief partners worldwide.

As part of the digital initiative, P&G has launched a blog and webpage so that consumers can keep up to date with developments around the world. P&G provides packets of powdered water purifier it developed in partnership with the U.S. Centers for Disease Control and Prevention to 65 nations where clean water is not readily available. It has been running the program for seven years. This is the first social media activity to promote the initiative and engage consumers.

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