Kicking of the Thursday sessiosn is keynoter Michael Bayle, SVP and GM, ESPN Mobile, who joined the sports media giant last fall. He says focus is on delivering programming anytime, anywhere. Mobile becomes the first screen. In terms of usage, he audience for ESPN Mobile has reached over 20 million. Fans are spending 45% more time, year over year—at any one time 150,000 people are using ESPN Mobile. It’s now ESPN’s fourth largest network. When it comes to platforms, Android is surging, but the sports network works across all smartphone operating systems. And, of course, it has scores of apps. ESPN has seen 5X growth in apps as mobile Web.