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Digging Into Google+ Opportunities

Ruben Sanchez explains the opportunity marketers gained after Google connected Google+ business pages to company Web sites, as well as AdWords campaigns. He explains how this can help marketers more accurately assess the aggregate return on investment social media generates across a company's online marketing efforts. The key resides in the ability to index all of the social recommendations a brand receives, he writes, as he guides us through the process.

Read the whole story at Rimm-Kaufman Group »

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