Euro RSCG New York announced today that Patrick Syms has joined the agency as group planning director. He will be strategic leader on the Charles Schwab account. Syms joins Euro from Kirshenbaum Bond Senecal + Partners, where he served as group planning director and strategic lead on Vanguard and BMW's sponsorship of the US Olympic Committee. Prior to KBS+P, Syms served at Unilever where he oversaw the development of digitally integrated campaigns and coordinated the efforts of global brands teams. Prior to Unilever, Patrick spent four years running his own consultancy, Staufenberger, Smith & Butte LLP, where his clients included Unilever, BMW and Sky TV.