"Hollywood isn't ruining DVD rentals on its own -- Netflix is happy to help" -- but each entity has its own agenda in making rentals less convenient, according to ReadWriteWeb. When Warner Bros., for example, makes renters wait longer after a first release to even put a title into their Netflix queue, the goal is for customers to buy instead of rent DVDs. Netflix goes along because it wants to move from a rental to streaming model -- an agenda the studios aren't seconding. Confusing and confounding for consumers, who can "expect more weirdness ahead" if they're still renting DVDs from Netlix, writes Dan Frommer.