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Does Content Answer Information Asked By Keyword Search?
- SEOmoz, Friday, February 3, 2012 1:51 PM
Rand Fishkin digs below the surface to shed light on hidden factors in online marketing. He calls them "often overlooked details" that can have an impact in helping to accomplish a goal, such as optimizing for click-through rates from search results, getting people to subscribe to RSS and e-mail feeds, or prompting clicks on links posted on social networks. Fishkin puts it simply: Does the information answer the question asked by the search?
