Top Loyalty Engagement Brands In Affluence

  • February 8, 2012

Today, subscribers will be getting Engage:Affluent. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Automobiles

  1. Hyundai
  2. Ford
  3. Honda
  4. BMW
  5. Mercedes/GM (tie)
  6. Nissan/Chrysler/ Toyota (tie)
  7. Kia
  8. Subaru
  9. Audi
  10. Jeep/Chevrolet/Mitsubishi (tie)
  11. Volkswagen/Volvo (tie)
  12. Mazda
  13. Saab

Credit Card

  1. Discover
  2. American Express
  3. Visa
  4. Capital One
  5. MasterCard

Credit Card (Banks)

  1. Chase
  2. Barclaycard
  3. Wells Fargo
  4. HSBC
  5. Citibank
  6. Bank of America

Cosmetics (Luxury)

  1. Clinique
  2. Lancome
  3. Chanel
  4. Estee Lauder
  5. Shiseido

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Facial Moisturizer (Luxury)

  1. Elizabeth Arden
  2. Lancome
  3. Chanel
  4. Clinique
  5. Estee Lauder
  6. Clarins
  7. Shiseido

Hotel (Luxury)

  1. InterContinental
  2. Ritz-Carlton
  3. W Hotels
  4. Fairmont Hotels

IT Solutions Provider

  1. IBM
  2. Microsoft
  3. Accenture
  4. Cisco
  5. Dell
  6. Oracle
  7. HP

Mutual Fund

  1. Vanguard
  2. American Funds
  3. Fidelity/Janus (tie)
  4. Putnam/T. Rowe Price (tie)
  5. Dreyfus

Online Brokerage

  1. Scottrade.com/Options Xpress (tie)
  2. Fidelity.com
  3. Schwab.com
  4. TDAmeritrade.com
  5. Vanguard.com
  6. MerrillLynch.com
  7. Etrade.com
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