Around the Net
Global SEO Strategy For International Companies
- ClickZ, Wednesday, February 8, 2012 12:58 PM
The Internet fosters global communication, but companies that operate globally still struggle with SEO strategies. Marketers often take the easy route by hosting country-specific content on one main domain, according to Crispin Sheridan. He lays out five tactics for multinational Web sites, such as migrating to country-coded top-level domains, developing a 301 redirect strategy, and leveraging in-country language and properly localized URLs.
