Top Loyalty Engagement Brands In Entertainment

  • February 9, 2012

Today, subscribers will be getting Marketing:Entertainment. Here are the top brands in categories that are relevant, according to Brand Keys’ 2011 Customer Loyalty Engagement Index.

Major League Gaming

  1. Call of Duty: Modern Warfare
  2. Halo
  3. Battlefield/Madden Football (tie)
  4. World of Warcraft/FIFA 2012 (tie)
  5. Starcraft 2/Batman Arkham City/Diablo/NBA 2K12 (tie)
  6. Crysis
  7. Gears of War
  8. Elder’s Scrolls Skyrim

Major League Sports

  1. MLB
  2. NFL
  3. NHL
  4. NBA

Movie Rentals

  1. Blockbuster
  2. iTunes
  3. Amazon
  4. Netflix
  5. Redbox
  6. DVDXpress

Video Streaming Websites

  1. Youtube
  2. iTunes
  3. Netflix
  4. Amazon
  5. Hulu/Megavideo (tie)
  6. Vimeo
  7. Veoh
  8. Vudu

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Blu-Ray Players

  1. Samsung
  2. LG
  3. Sony
  4. Panasonic/Pioneer (tie)
  5. Sharp
  6. Toshiba
  7. Vizio
  8. Phillips

E-Readers

  1. Kindle
  2. Nook
  3. iPad
  4. PanDigital
  5. Sony
  6. Kobo

Flat Screen TV

  1. Samsung
  2. Vizio
  3. Sony
  4. Insignia
  5. LG
  6. Panasonic
  7. Toshiba
  8. Hitachi
  9. Phillips

Tablets

  1. Apple
  2. Amazon
  3. Samsung
  4. Barnes & Noble
  5. Asus
  6. Dell
  7. Sony/Lenova (tie)
  8. Toshiba
  9. Blackberry
  10. Kobo

Evening News

  1. NBC
  2. ABC
  3. FOX
  4. MSNBC/CNBC (tie)
  5. CNN
  6. CBS
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