Around the Net
How To Merge AdWords And Analytics
- PPC Hero, Thursday, February 9, 2012 1:16 PM
Not being able to see revenue data in Google AdWords has been Sarah's biggest challenge when it comes to managing ecommerce accounts. There are many useful tools in Analytics and AdWords, but not for paid-search experts supporting ecommerce clients. Having the ability to either see revenue data or conversions is not very useful. So she guides us through the process of pulling together a keyword report with revenue data, with the ability to apply it to any campaign, ad group, or keyword.
