Around the Net
Search Marketers' New Role
- SEOmoz, Thursday, February 9, 2012 1:17 PM
Marketers do their companies an injustice by only supporting paid-search marketing. These days, SEMs need to know not only paid search, but optimization and social techniques. In fact, the more marketers know about other online marketing strategies, the more valuable they become. Usher in the new era of inbound marketing, explains Joanna Lord. She outlines 10 steps to support this thesis.
