Spanfeller Hires Stone As SVP, Marketing

  • February 13, 2012

Former Digitas executive Jacqueline Stone has joined Spanfeller Media Group as SVP, marketing, reporting to company founder and CEO Jim Spanfeller. In her new role, she will develop brand extensions, strategic partnerships and overall awareness for SMG and its Web sites: TheDailyMeal.com and TheActiveTimes.com.

Most recently, Stone served as SVP of marketing at WebMD, helpng to develop the company’s B2B and B2C revenue streams. Before that, she was VP of promotions, sponsorships and events at Digitas, forging partnerships with marketers including Samsung, Kraft and American Express. Stone's background also includes marketing positions with About.com, Belief.net and AOL.


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